#30days30waysUK - September is Preparedness month

Better emergency preparedness through easy, fun activities (also called 'games' or 'challenges' by some): a month long campaign to boost personal resilience and preparedness for individuals of all ages. This simple and empowering concept lies at the heart of #30Days30WaysUK. It was originally developed by the Clark Regional Emergency Services Agency in Vancouver, Washington and has been running since 2010.
In the UK, the Northamptonshire County Council Emergency Planning Team piloted the concept in 2015 and it has been gaining momentum ever since. Following a successful run in 2016, a new, evidence based framework is now in place.

If you are an organisation or institution, find out more on the partners page and via our slides: UK introduction (google slides via and our international 'approach and vision'(google slides via

Why September? Why 30 days?

It's the perfect time to raise awareness! Summer holidays are drawing to a close. People are starting to turn their minds to the coming autumn and winter which may bring severe weather. Preparedness is proactive, bouncing forward like our signature resilience ball so that bouncing back is easier and faster. Resilience is best built little by little, every day, over a period of time. That is why we run this personal preparedness campaign LIVE over a full 30 days - and we don't stop there. Resources are freely available all year round because building resilience should happen throughout the year, at a personally meaningful and convenient time. Join us on social media and explore the sections and links on this site.

Who runs #30days30waysUK?

#30days30waysUK is entirely non-profit and volunteer run by countless dedicated professionals coordinated through UK Local Resilience Forums: the emergency services such as the police, fire and rescue services and health, including NHS Clinical Commissioning Groups (CCGs), Health and Wellbeing boards and individuals such as doctors, nurses and ambulance staff. We are also lucky to have inspiring NGO's and celebrities onboard! For more information and a review of the previous campaigns see the partners page, wakelet for a timeline and pinterest for themes. Contact us via twitter or email

Online and offline resilient communities

Interacting online and on social media is great fun but in a real emergency there may be disruption to internet and communication services, affecting individuals and communities small and large. Many of the #30days30waysUK 'challenges' or 'games' take this into account, using activities that are very much situated in the real world and in social contexts. Here on this website, our particular focus is to provide resources for young people, our future generation of resilient adults so that they will be much better prepared for the risks and uncertainties of today's and our future world. This is why we have a special section for kids and schools, providing content that can be downloaded anytime, adapted and used. Our method of operation is based on using freely available services and resources such as google drive, google docs, youtube and various social media with the hope to inspire others to build their very own #30days30ways preparedness content.

Resources sharing for the public good

All materials on this site are published under the creative commons license CC BY-NC-SA 4.0 which means you're free to share and adapt, for non-commercial purposes, any materials we publish, as long as you give appropriate credit and indicate if changes were made. There is no need to contact us for permission. However, if you run successful campaigns based on our method and materials we'd love to hear, so please share and get in touch via social media.



Emergencies happen - disasters don't have to!

Over 250 years ago Rousseau in his letter to Voltaire described the earthquake devasted Lisbon in 1755 noting 'that nature did not construct twenty thousand houses of six to seven stories'. Since then many questioned how 'natural' so-called 'natural disasters' are, highlighting that many disasters result from the combination of natural hazards and social and human vulnerability, including development activities that are ignorant of local hazardous conditions. Nevertheless politicians, media, and INGOs continue blaming "nature" and putting the responsibility for failures of development on 'freak' natural phenomena or "acts of God". The explanation is simple: a hazard cannot be prevented, disasters can be. Earthquakes, droughts, floods, storms, landslides and volcanic eruptions are natural hazards; they lead to deaths and damages – i.e. disasters – because of human acts of omission and commission rather than the act of nature. A disaster does not happen unless people and cities are vulnerable due to marginalisation, discrimination, and inequitable access to resources, knowledge and support. These vulnerabilities are further – intentionally or unintentionally - enhanced by deforestation, rapid urbanisation, environmental degradation, and climate change.
Urban areas have been rapidly developing thanks to the state's focus on enabling investments in construction through the provision of infrastructure, financial mechanisms and making land available for development, whilst at the same time reducing spatial regulation. In England in the last 30 years nearly one in ten new houses have been built in areas with known high flood; instead of introducing and enforcing more stringent land use plans and building codes, for years the preferred approach to urban development has been focused on expanding population density – and therefore built-up - flood-prone areas.
Thus labelling disasters as "natural" enables those who create disaster risks by accepting poor urban planning, increasing socio-economic inequalities, non-existent or poorly regulated policies, and lack of proactive adaptation and mitigation to avoid detection. It is thus important to promote and encourage the use of terminology that actually helps us to reduce risk.

Text credit: Ksenia Chmutina, Lee Bosher, Jason von Meding and JC Gaillard; for more see Why natural disasters are not all that natural. Image used with kind permission of Kevin Blanchard.

September is preparedness month

The count-down drum roll begins in August to gather energy, excitement and momentum for the campaign start on the 1st of September. Each day there is a different topic and activities to boost personal preparedness and resilience. Join us! It's fun, easy and FREE: LIKE @30days30waysUK on facebook, FOLLOW @30days30waysUK on twitter, participate using the hashtag #30days30waysUK.

Diary & events calendar

Preparedness is not just for September. It's for every day, all year round. That's why our diary also contains other relevant event listings. Many brilliant campaigns that take place in the UK, Europe and worldwide raise awareness for different aspects of preparedness and resilience. Get on board!